New The Funnel Map: what breaks in a SaaS revenue engine →

For SaaS teams with $3M+ ARR

The revenue engine
for founder-led B2B SaaS.

More revenue from the leads you already have, without hiring.We build the engine that turns your organic & paid leads into customers, & your customers into bigger ones, so leads stop leaking, your pipeline shows the truth & you grow with the team you have.

See case study Book a strategy call See the engine

Official partners & the stack we build on

attio Expert Partner amplitude apify beehive bigquery calendly chatgpt clay dbt docker fathom fireflies fivetran gmail close Implementation Partner gmeet heyreach hubspot image 437 intercom kit lovable manychats metabase n8n nocodb notion postgres rb2b Agency Partner python railway relay sendblue slack snowflake stripe supabase typeform vercel webhook zapier zoom

Which of these
sounds like you right now?

What you see today

  1. 01

    Your CRM is a mess: old deals clog the pipeline & nobody trusts it.

  2. 02

    You can’t see which deals came in this week, or who’s working them.

  3. 03

    Every tool shows a different number, so reports get rebuilt in spreadsheets.

  4. 04

    You lose deals & nobody can say why.

  5. 05

    Leads go cold because nobody set the follow-up task.

  6. 06

    Trials go dark after the last onboarding email.

& what you want to do next

  1. 07

    You want to bring in AI & automation, but the setup is too messy to plug anything into.

  2. 08

    You want to hire more reps, but there’s no structure for them to step into.

  3. 09

    You’re thinking about switching CRM, but can’t tell if it’s the tool or the setup.

You’ve probably tried one of these already.

Here’s why it didn’t stick.

01

Switched or added tools

A new CRM, a new sequencer, a new notetaker. Each works on its own, together they never talk, & the mess moves with you.

02

Did it yourselves, at night

Someone built the zaps between calls. It works until they’re busy or they leave, & nobody knows how it was wired.

03

Hired someone to own it

The ops hire becomes the CRM admin who pulls reports all day, & nobody owns the handoffs between teams.

04

Brought in a project team

Someone rebuilt a corner, handed it over & moved on. Six months later it’s quietly broken again.

05

Hired a GTM agency

Great for volume: more replies, more forms, more calls booked. But the leaks after the handoff stay, so more leads means more leaks.

Each of these fixed a piece. None of them owned the whole journey, or kept it running.

What it should look like

From first visit to more seats.

One engine catches every lead, puts it in front of the right team, & keeps working long after they sign. Nothing leaks.

SEO & inboundReferralsOutbound, email & LinkedInFounder contentPaid adsNewsletterPress
Marketing generates leads. The revenue engine converts, keeps & expands them.

Nobody slips through

No more half-finished sign-ups & unanswered replies

Lead contacts you

Reply to outboundWebsite chatInbound DMMessage after your contentInbound email

Lead enters your funnel

Sign-upDemo formContact formEnterprise formMeta or LinkedIn form

Known in minutes

No more guessing who’s worth a call

Work the lead

Sequences that start & stop on profile, channel & contextSpeed to lead: a person dials, or not, based on the contactMeetings & calls recorded, summarised, logged & routedOrchestration & automation
Your CRM Deal, contact & company created or updated, in Attio or Close

Catch & qualify

Anonymous visits identifiedAbandoned sign-ups & forms capturedEnriched & scoredRouted, with the team alerted

Sales: the right team on every lead

No more big accounts stuck in the self-serve pile

Low-touch fit Self-serve Free trialPaidHigher tier
Sales fit Sales-led Demo callDealClosed
Enterprise fit Enterprise NegotiationContract

Success: kept, saved & grown

No more finding out at the failed payment

Pushed to successPrevent churnSpotted early, saved while there’s still time
Every new customerOnboard & get startedOnboardingAdoptionSupport
Pushed to the account ownerExpandEnterprise↑Self-serve

Everything connected. Nothing siloed.

One place for your team. One number for you.

Your tools & CRM

The data now reaches the rep who needs it

Your stack Twelve sources. One record. Website visitsAds & campaignsForms & bookingsOutboundEmail sequencesNewsletterDialer & SMSInboxCalls & notesSupportProduct usageBilling
Your CRM: the daily cockpit

Open it & know in ten seconds where everything stands, & what to do next.

  • Every deal: who owns it, when it was last touched, what the next step is, & which ones are stuck & for how long.
  • Your day: which deals need a reply, a follow-up or a decision today, & where a next task was never set.
  • Every signal: a trial going quiet, a payment failing, a big account signing up, surfaced the moment it happens.
Same team, same tools, wired better. More deals closed from the leads you already have.

One clean copy of everything

No more three tools, three different numbers

Your data lake BigQuery, Snowflake or whatever you run
  1. Collectedfrom every tool you run
  2. Cleaned & mergedone company, one contact
  3. Ready to useyour definitions, applied once

What you get

Numbers, buyer voice & answers on demand

Real-time numbers

The classic dashboards, with every number in one place.

  • Where things stand right now: pipeline, deals, trials, renewals
  • What happened last week or month, against the KPIs your board asks for: ARR, retention, trial to paid, CAC payback
  • Which channel produced what, from first touch to revenue

For reps, SDRs, AEs & success day to day, & for team leads & you weekly.

Weekly & monthly sentiment reports

What buyers & customers actually say, collected from every call, reply & ticket.

  • The objections & questions that come up, & how often
  • Why deals are won, lost or churned, in the buyer’s words
  • Who actually buys: company size, role & what triggered them

For product, marketing & you.

New On-demand chat with your data

Ask the way you would ask a colleague, in Claude, ChatGPT or whatever your team already uses.

“Which channel closed the most last quarter?”“Which deals have been stuck longer than two weeks?”“What did churned customers say in their last tickets?”

Answers come from the same clean copy, so they match the dashboards.

Same data. Different questions & priorities.

One clean copy. Each team pulls out what its day depends on.

Daily work Reps, SDRs, AEs & success managers
  • Who do I call first today?
  • What did we last say to this account?
  • Which of my deals are stuck, & for how long?
  • Which customer just showed a risk or growth signal?
Team leadership Team leads & management
  • Where does the funnel leak, & what does it cost?
  • Who is fastest to lead, & who lets leads cool?
  • Where do the SDR to AE handoffs drop?
  • Which accounts need attention this week?
Bigger picture & summaries C-level, investors, product & marketing
  • Are we on track against the KPIs, & where will the quarter land?
  • Which channel produced the revenue, not just the leads?
  • Why do buyers choose us, & why do they walk?
  • What goes in the board update this month?

Nobody rebuilds a report. Everyone asks the same clean copy, & gets the answer for their job.

Two ways to get started.

Fix the one thing that hurts most, or map the whole engine first & build it sprint by sprint.

Option one

Fix one specific problem

You already know what is broken. We fix that one thing, measure it before & after, & hand it over.

Problems we fix most often

  • Trials go dark & nobody follows upDrips on product behaviour, a person on the high-fit ones
  • Leads wait days for a first replyRouting & alerts, speed to lead in minutes
  • Big accounts hide in the self-serve pileEnrichment, scoring & a push to sales
  • Half-finished sign-ups & forms vanishCapture from the first field, finish-up drips
  • A CRM nobody trusts, or a move to Attio or CloseClean-up or migration, built around how you sell
  • On-demand chat with your dataNewAsk Claude or ChatGPT about your pipeline, in plain English
Fix one problem

Option two

Map the whole revenue engine

For when it is more than one leak. We map where you stand, plan every fix & commit to the first sprint together.

  1. 1

    Map how your revenue runs today

    Every journey, tool, handoff & report, drawn end to end, with what works, what leaks & what it costs.

  2. 2

    Plan the fixes

    Repairs, improvements, additions, stack switches & reporting, ranked by what each one is worth.

  3. 3

    Plan the sprints in Jira

    Every fix scoped into implementation sprints, in an order you can see & reshuffle.

  4. 4

    Commit to the first sprint

    We start building. Or you take the Map & the sprint plan & build it yourself.

You pay per sprint, after delivery. Stop after any one or keep going. Either way, you keep everything, including the Map.

Get the Map

Under the hood.

What runs inside the engine, & the leak each part plugs. Named, so you know what you are getting.

Capture & qualify

Capture Layer

The leak
Half-finished sign-ups & forms vanish.
What it does
Captures every lead from the first field & identifies the companies visiting.
What changes
Every lead exists before they finish.

Backend-to-CRM Event Layer

The leak
The backend is not connected to the record.
What it does
Puts sign-ups, trials, invites & churn alarms on the record as they happen.
What changes
Sales stops finding out three weeks late.

Lead Scoring & Enrichment

The leak
No scoring, so good companies sit there.
What it does
Scores every lead against your best customers & enriches only the ones that pass.
What changes
The 500-person company gets a person.

Sales

Speed-to-Lead Dialing Motion

The leak
No speed to lead, so hot goes cold.
What it does
Ranks high-fit leads & dials them within minutes, in their own time zone.
What changes
The big bounce gets a call, not an email next Tuesday.

At Posted: 426 demo calls booked in one month

Multi-channel Messaging

The leak
No multi-channel for the good leads.
What it does
Runs email, iMessage, SMS & LinkedIn from one set of stage rules.
What changes
The best leads hear from a person, on the channel that replies.

Campaign Engine

The leak
Drips untied to their actual problem.
What it does
Starts campaigns on behaviour & stops them on progress.
What changes
Nobody gets the welcome flow after four calls.

Success

VIP System

The leak
The small deal & the whale in the same lane.
What it does
Detects key-account matches at any stage & alerts a named owner instantly.
What changes
The whale gets a person within minutes.

Payment Recovery & Churn Watch

The leak
Churn found at the failed payment.
What it does
Watches payments, usage & champion changes together.
What changes
Accounts saved while there is still time.

Support AI & Help Center

The leak
Support volume eats the team, & deflection turns into quiet churn.
What it does
Answers most tickets instantly, with a person reading & tuning them weekly.
What changes
Volume goes to the machine, quality stays with you.

At Posted: 79.1% of support resolved by AI

Kept running Nothing here is a one-off. Scores get retuned as your customers change, dashboards move with the business & every flow is documented in a folder you own. So every fix builds on the last.

See all 28 builds

No black box.

The complaint we hear most about past agencies: nobody knew what was being built, or when. So we write it down first.

No vague scope. No silent weeks. No handover nobody can read.

  1. Before the sprint

    Scope in writing

    What we build, by when, & what you will have at the end. Nothing starts until you have signed off on it.

  2. Every week

    One clear update

    What shipped, what is next & what we need from you. No silent weeks, no “almost done”.

  3. Before launch

    A dry run

    We walk you through it, your team tries it, then we switch it on. Nothing goes live untested.

  4. After launch

    Slack, not tickets

    A shared channel for quick questions, answered in hours.

Everything documented, in a folder you own.

Every flow, every field, every decision, written down as we build. If we disappeared tomorrow, your team could still run it.

What working with us looks like.

It lives in your systems.
Your CRM, your Slack, your data. Everything is documented in a folder you own. Leave any time & take all of it with you.
The Map is yours.
Build it yourself, hand it to any provider, or keep going with us. If we are not the right fit, it says so.
One leak at a time.
The most expensive one first, with the number before & after, so you see what each fix did.
Nothing launches untested.
Every build gets a dry run with you on the call, then a testing period we watch.
Nothing fails silently.
Every automation, sync & campaign tells a person the same day it stops working.
A week you can see.
Every week: what shipped, what it did, what is next. You reorder the backlog, not us.

A great product, traffic you’ve paid for in ad spend or years of building a name, & a sales pipeline that hasn’t caught up yet.

That’s what most of the software companies we talk to are facing, & it was exactly where US SaaS Posted stood before we started running revenue there.

“The team at Krassowski & Co added over $2,000,000 in revenue in the last 18 months. We had a good product and traffic, but zero systems in place when they started. They deployed, scaled, and now maintain all of our client acquisition infrastructure.”
Steven CravottaFounder, Posted
Read the Posted story

What founders ask first.

What exactly is the revenue engine?

Everything that happens to a lead after it reaches you, until they buy, renew & add seats, on a CRM your team trusts. Most companies have the pieces as separate tools that never talk. We build & run them as one system.

Can we start with just one piece?

Yes, & most do. The Map shows which leak costs you most, we fix that one first, & the next piece only gets built when it pays for itself.

Couldn’t we just do this ourselves?

You could, & most teams try. It usually stalls because nobody has the time to own it next to their real job. We have been that team. The Map is useful either way: it tells you what to fix & in what order, whether you build it or we do.

What exactly do we get?

First the Map: your funnel drawn end to end, every leak ranked by what it costs you, & the plan to fix it. Then each build is one named fix, live in your CRM, with the number before & after.

How fast does something go live?

The first fixes go live inside the first sprint, in weeks rather than quarters. Every sprint after that runs on a fixed clock, & you see what shipped every week.

What does it cost?

A fixed price per sprint, quoted after the first call once we have seen your setup. You pay after delivery, can stop after any sprint & keep everything, including the Map. No hourly billing, no lock-in.

Do we need to switch CRM?

No. We are partners of Attio & Close & work with what you have. If a switch would actually pay off, the Map says so & explains why.

What if we want to run it ourselves later?

Everything is documented as we go, in a folder you own. Taking it in-house is a real option at any point, not a threat.

AttioExpert Partner CloseImplementation Partner
Tom Krassowski
Tom Krassowskiin Co-founder, Krassowski & Co

Start with a 20 minute strategy call.

With Krassowski & Company co-founder Tom Krassowski. We look at where your funnel stands & tell you straight whether we are the right team to fix it. If it makes sense, that call is where the Map begins.

You leave with at least one leak worth fixing, whether we work together or not.

“The team at Krassowski & Co added over $2,000,000 in revenue in the last 18 months. We had a good product and traffic, but zero systems in place when they started. They deployed, scaled, and now maintain all of our client acquisition infrastructure.”
Steven CravottaFounder, Posted

Step 1 of 2

Your details

Stop guessing where the revenue leaks. 20 minutes with Tom Krassowski, co-founder. You leave with at least one leak worth fixing.
Book a strategy call →