Services
We do GTM engineering: your revenue engine built and run like your product — by people who ship, not people who advise. No open-ended engagements, no hourly meters. A fixed sequence, fixed clocks, and you pay after delivery.
tuning · A typical rollout. Your Map sets the exact scope and order.
Before anything gets built, we read your engine. In two weeks we deep-dive your revenue operations and hand you a complete map of where you stand and what to fix first — every corner, every motion, with a verdict on each: amplify what works, repair what's broken, add what's missing.
PLG, demo, and enterprise drawn end to end. Every stage, the stack behind it, and where leads stall.
What's captured, what actually reaches your CRM and backend, what's silently lost on the way, and which tools sit behind each stage.
Fields used vs dead, manual vs automated, what's outdated, and where your data has drifted from how you sell.
Every automation and triggered campaign running today, mapped to the stage it fires at, with the gaps laid bare.
What you're sitting on vs actually using, what you can measure vs can't, and which numbers don't reconcile.
An honest read on what's working and what's broken, end to end, against what the engine should look like.
Exactly what to fix first, in what order, and what each fix is worth. The roadmap you act on the day the map lands — with or without us.
The guarantee, next to the price where it belongs: if the Map doesn't surface at least three high-impact fixes you didn't know about, you don't pay — and you keep the Map.
You already know the state of it. Junk records and duplicates. Stages nobody moves. Fields nobody fills. Deals living in inbox threads. A backend that knows things your CRM doesn't. Reports that disagree with each other.
Every founder we talk to knows their CRM has drifted from how they actually sell — it's the problem that's been on the list for two years. Groundwork solves it once, properly. We sweep the whole engine — every funnel, every stage, the stack behind it, and the reporting on top — and clean, repair, and connect it before anything new gets built. Because automation on a cluttered CRM just automates the clutter.
Why this order, honestly: you can't repair a revenue engine you haven't fully mapped, and installing AI and automation on top of one that isn't cleaned and connected means it breaks, or never really works. So it's Map, then Groundwork, then Installs — and Growth when you're ready to pick up speed.
The builds the Map called for, installed in priority order across three motions. Blocks come off the shelf — systems already running at a client or at our own companies — scoped cell by cell from your roadmap, not invented on your dime.
Everything between a stranger and a signed deal, running at machine speed: anonymous visitors identified, leads scored against your best customers, hot ones dialed while intent is live, every channel orchestrated from CRM stage logic.
The revenue you already won, defended and compounded: campaigns that start and stop themselves on real behavior, VIPs detected and handed to a human, support that answers instantly and feeds what it learns back into the engine.
The layer that turns activity into decisions: every call becomes structured CRM data, recurring insight reports end in actions instead of charts, and the team runs the whole thing from Slack.
All 28 blocks live on the shelf — and where your engine needs something the shelf doesn't have, we build custom on the same fixed-clock terms.
Installed is not finished. The last stretch of every install is tuning against real numbers — dashboards checked against what actually happened, campaigns calibrated on real response, alarms set so nothing dies quietly. It's the step most shops skip, and it's where an install goes from working to earning.
The engine keeps pace with the company. New product launches get wired in before the first customer hits them. New hires onboard onto systems, not tribal knowledge. When the market shifts, your ICP sharpens, or your direction changes, the engine follows — and new tech gets folded in fast instead of becoming next year's migration project. Sprints get faster over time, because every build makes the next one cheaper.
How it runs is your call: keep adding blocks in sprints, put the engine on a retainer — we maintain it, extend it, and fight the entropy that kills systems nobody owns — or take the documentation and run it yourself. Everything we ship is written up well enough to make that a real option, and that option costing us money is what makes it credible.
Two weeks for the Map, fifteen to thirty days per install. Deadlines we set, not deadlines you chase.
The Map and every build. The work carries the risk, not you.
Everything shipped is written up well enough to run without us. That option costing us money is what makes it credible.
Because the install clock is a promise, and promises on top of a cluttered CRM get broken. Clean rails are what make a fixed install window honest instead of optimistic.
Then Groundwork is short — the Map tells us exactly that, and the clock starts almost immediately. You don't pay for work you don't need.
The moment rails are clean and you approve the build order. That's when the install window starts counting — a defined event, not a vibe.
Then you don't pay, and you keep it. Three high-impact fixes you didn't know about, or it's free — that's the deal.
Fixed price quoted upfront, two weeks, credited toward the first build, pay after delivery. A complete read on your engine and a build order you can execute with or without us.
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