CRM Core
Implementation, migration, schema, pipelines. Attio and Close, built so fifty fields you report on beat a thousand nobody knows.
Live systems
A few clients, in detail — what their engine looked like before, and what it runs now. Then the full shelf: 28 blocks, each one live somewhere before you buy it.
The shelf
A block is a system we sell repeatedly, not a feature. Every deployment adds lessons to it, so client two starts with client one's mistakes already made.
Proven means a named or anonymized production deployment. Running internally means we run it on our own companies daily. Available means specced and sold, components proven inside other blocks, no standalone deployment yet.
The rails everything runs on.
Implementation, migration, schema, pipelines. Attio and Close, built so fifty fields you report on beat a thousand nobody knows.
Product events land in the CRM the moment they fire — trials, spend, scale and churn alarms.
A real-time mirror of your CRM in a warehouse. Webhooks, backups, audit-grade logging.
Move a user base or a CRM without losing anyone. Parallel tracks, 1:1 plan matching, zero double charges.
The team's cockpit. Alerts with deep links and buttons that trigger real workflows, so the CRM stays current from inside Slack.
Slack message in, approved PDF invoice out — parsed, numbered, one-click approved, logged and linked.
The people layer around the machine. Hiring playbooks, onboarding, SOPs, and someone budgeted to fight entropy.
More high-quality leads, caught and closed.
LinkedIn signals to qualified leads. A seven-stage pipeline that qualifies hard and cheap before any paid step.
Every lead scored against what your best customers look like. Only what survives gets enriched.
Dial the bounce while the intent is hot. Verified numbers, local-hours gating, priority queues.
Every conversation becomes structured data — briefs before the call, extraction after, patterns weekly.
Email, iMessage, SMS and LinkedIn orchestrated from CRM stage logic, written like a person on the team.
Nothing that touches you stays anonymous. Visitor ID, partial form capture, abandonment follow-up.
Warm domains, high-volume sends, responses synced into one view. The main domain never burns.
Sourcing, enrichment, verification end to end, across every platform your buyers live on.
Compliant, deliverable, capture-to-list on the first email. The funnel's exit ramp, so nobody goes cold unless they choose to.
Customers that stay and grow.
Every stage has a campaign, every drop-off routes somewhere. STOP and SWITCH on every progression, one CTA per email.
From payment to productive without a manual step. Access, checklists, the first week on rails.
Volume handled instantly, knowledge compounding. A help center that writes itself from real tickets.
High-value leads never wait in a queue. Detection at any stage, instant alert, a human reaches out.
The silent leaks, plugged. Failed payments routed, dunning that runs, churn reasons captured.
One number you can trust.
The layer that makes dashboards stop lying. One warehouse, role-based boards: rep daily, founder weekly.
Recurring written reports built from your own data, ending in actions that change scripts and offers the same week.
First and last touch that survives all the way to reporting, including through booking flows.
The company that runs on plain files. Your documents mined, filed, and queryable in natural language.
The 64-question audit instrument. Eight sections, scored to the chaos-systems-intelligence ladder.
Voice-matched copy trained on how you actually write, and founder short-form without recording.
Built to survive scrutiny.
What makes enterprise deals closeable. Security questionnaires answered from documented flows, same day instead of two weeks.
That's exactly what the Map is for. One week, sixteen readings, a build order you can execute with or without us.
See how the Map works