Resources
Practical answers to the questions founders actually ask us — lead capture, CRM, reporting, churn, and the GTM engineering behind them. Written by the people who build it, not marketers who've read about it.
Every tool we build on, organized by what it does for your engine — Foundation, Convert, Retain & Expand, Data, Automation. Plus the partners we're official with.
Explore the stack →Field notes
Turn your real sales-call questions into shareable pages, and deliver the right one to every lead at the right moment — warm-up, follow-up, and win-back, at scale.
Read →Pull the transcript from every call, sync it to your CRM, and auto-summarize — so the questions and objections worth building around surface on their own.
Read →From a rough sketch to a live, version-controlled page — the technical companion, including the one-time setup behind the twenty-minute turnaround.
Preview →Layer data providers so every lead that books gets enriched and scored automatically — the company picture and fit signal you need before the call.
Preview →Bring product-backend signals into your CRM: which trials are heating up, which accounts are going quiet, and how to act before churn hits.
Preview →A deeper look at the semi-custom follow-up — assembled from the call transcript and matched to the exact artifacts that answer what they raised.
Read →Making landing pages and proof assets to nurture leads is a core RevOps job in 2026, and you can do it yourself. Sketch it, have Claude build it on your machine, push it live. The exact setup we use, written so you can copy it in an hour.
Read →Most B2B SaaS teams lose qualified trials not because the product is wrong, but because nothing happens between signup and value. Here's how to fix the activation gap.
Read →How we run the company brain: an Obsidian vault wired into Claude — the folder structure, the workflow from voice note to shipped content, and how to build your own.
In the works